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Impact of Covid -19 on E-Commerce and Digital Payment in India

JOURNAL:MAZEDAN INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

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# Authors First Online DOI Downloads Citations
1. Jyoti Sondhi 16 Jun 2020 MIJSSH0102003 43 0
Abstract

E-commerce is the most common and preferred method of buying various goods and services. Nowadays, conventional shopping must take the place of E-commerce. The only reason for this is that customers have access to a wide range of products from all over the world at their fingertips. E-Commerce businesses are now facing some unexpected problems as a result of the covid-19 pandemic. Since 2014, the Government of India has announced various initiatives, namely Digital India, Make in India, Start-up India, Skill India and Innovation Fund. The timely and effective implementation of such programs will likely support growth of E-commerce in the country. This paper investigates how Covid-19 affects e-commerce businesses and digital payment, as well as the abrupt shift in customer appetite and purchasing behavior.

Keywords

E-commerce, Digital Payment, Covid-19 pandemic

References

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